Sarah Nancy Dow
[email protected]
Education
PACE UNIVERSITY, Lubin School of Business, New York, NY May 2012
Master of Business Administration: Marketing Management Cumulative GPA: 3.4
Coursework: Marketing Research, New Product and Service Development and Innovation, International Field Study in Singapore and Malaysia, Strategic Marketing Planning, International Marketing, Advertising and Sales Promotion
Projects: Conducted research and created marketing strategies and campaigns for Pace University: White Plains Graduate Center, The University of Phoenix, Groupon, Applebee’s
BINGHAMTON UNIVERSITY, Binghamton, NY May 2010
Bachelor of Science: Geography: Urban: Economic/Retail Emphasis Cumulative GPA: 3.5 / 3.7 major
Coursework: Retail Geography, Geographic Information Systems and Spatial Analysis, Urban Planning, Culture, Environment and Place, Urban Geography: Global Linkages, Multi-cultural Geographies of the U.S., Sociology
Projects/Honors Thesis: Researched and authored 75 page thesis, “The Feasibility of Online Grocery Shopping and Delivery in Manhattan: A Geospatial Marketing Analysis.”
MEDIACOM, Jr. Research Analyst, Consumer Insights, New York, NY June 2012 - Present
-Possess strong skills in qualitative and quantitative analysis by utilizing syndicated databases such as MRI and Simmons and creating consumer surveys
-Help in preparation of reports, proposals and client deliverables on assigned accounts documenting and analyzing industry, market and consumer trends and media data
-Influence media strategy and planning through recommendations based on extensive research
Skills
SPSS, Simmons, MRI, GIS, Microsoft Office Suite, Pivot Tables, Search Engines, Social Media Channels, Forward Thinker, Strong Written Communication, Leadership, Organizational, Detail Oriented, Multitasking, Time Management, Fiscal Responsibility
Experience
Education
PACE UNIVERSITY, Lubin School of Business, New York, NY May 2012
Master of Business Administration: Marketing Management Cumulative GPA: 3.4
Coursework: Marketing Research, New Product and Service Development and Innovation, International Field Study in Singapore and Malaysia, Strategic Marketing Planning, International Marketing, Advertising and Sales Promotion
Projects: Conducted research and created marketing strategies and campaigns for Pace University: White Plains Graduate Center, The University of Phoenix, Groupon, Applebee’s
BINGHAMTON UNIVERSITY, Binghamton, NY May 2010
Bachelor of Science: Geography: Urban: Economic/Retail Emphasis Cumulative GPA: 3.5 / 3.7 major
Coursework: Retail Geography, Geographic Information Systems and Spatial Analysis, Urban Planning, Culture, Environment and Place, Urban Geography: Global Linkages, Multi-cultural Geographies of the U.S., Sociology
Projects/Honors Thesis: Researched and authored 75 page thesis, “The Feasibility of Online Grocery Shopping and Delivery in Manhattan: A Geospatial Marketing Analysis.”
MEDIACOM, Jr. Research Analyst, Consumer Insights, New York, NY June 2012 - Present
-Possess strong skills in qualitative and quantitative analysis by utilizing syndicated databases such as MRI and Simmons and creating consumer surveys
-Help in preparation of reports, proposals and client deliverables on assigned accounts documenting and analyzing industry, market and consumer trends and media data
-Influence media strategy and planning through recommendations based on extensive research
Skills
SPSS, Simmons, MRI, GIS, Microsoft Office Suite, Pivot Tables, Search Engines, Social Media Channels, Forward Thinker, Strong Written Communication, Leadership, Organizational, Detail Oriented, Multitasking, Time Management, Fiscal Responsibility
Experience